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YouTube Launching TikTok-Like ‘Shorts’ Option

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Back in April, it has been reported that YouTube is also planning to clone TikTok’s functionality, named as “Shorts.” TikTok-like, short-form video option that would live within YouTube. Providing a new way for YouTubers to tap into the rising, 15-second clip trend.

YouTube Shorts

Now, YouTube has released more information on the coming function. As reported by TechCrunch, YouTube has shared some new details on the option. Which is reportedly called ‘Shorts’, within its latest test notes.

As per YouTube:

“We’re testing out a new way for creators to easily record multiple clips directly in the YouTube mobile app and upload as one video. If you’re in this experiment, you’ll see an option to ‘create a video’ in the mobile upload flow. Tap or hold the record button to record your first clip. Then tap again or release the button to stop recording that clip. Repeat these steps until you’re done capturing footage up to a maximum length of 15 seconds.” 

What will be the difference b/w TikTok and Shorts?

The difference between Shorts and TikTok probably lies in their music and sound system only. Because TikTok lets people choose from built-in or uploaded song/music collection. While, for Shorts users, the extensive collection of YouTube will provide sound and music, for their videos.

What is YouTube Shorts?

Shorts will include a feed of brief videos posted by users inside the Google-owned app. It will take advantage of the video service’s catalog of licensed music, songs from which will be available to use as soundtracks for the videos created by users.

So 15-second clips, with a focus on setting them to music. It’s fairly clear that YouTube is eyeing TikTok’s core functions, and looking to negate the growth of the app. This also comes as Instagram expands its TikTok clone functionality ‘Reels’ into more regions, another move designed to halt TikTok’s expansion.

Instagram and YouTube

What’s particularly interesting, in both cases? It is that neither YouTube nor Instagram is launching a new, separate app for this purpose. Instead, both are using their biggest advantage over TikTok, in their massive audience reach. That could give each offer more traction, while also helping to keep users from being sucked into the TikTok vortex.

Conclusion

With such limited info, however, it’s difficult to say whether YouTube’s version will work. It makes sense, and it plays to YouTube’s strengths. But will users want to watch short clips in their YouTube stream?  Time will tell. Right now, YouTube’s rolling out the test to a small subset of users on both Android and iOS, before deciding whether to move forward with the experiment.

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